All Roads Media features interviews and creative works from new, occasional, and established storytellers. Whether you are a storyteller or story lover, an artist or everyman, this space is for you.
CAITLIN SIMKOVICH
WRITER. CREATOR. COLLABORATOR.
Organized. Articulate. Imaginative.
Driven by a passion for narrative, design, and sharing the human experience, I produce quality and meaningful content that aims to inspire curiosity, community, and creativity. With over 15 years of experience and a background in both the arts and nonprofit sectors, I have developed a proven track record of utilizing my organizational, technical, and creative skills to execute exceptional work.
CREATIVE PROJECT EXPERIENCE:
Websites (7), mobile apps (5), email campaigns, national marketing initiatives (6), publications (20), organizational and marketing materials, presentations, language tutorials, written and recorded interviews (10), video (50+), stories and other creative works.
TOP SKILLS:
CREATIVE:
Creative and professional writing, storytelling, a keen eye for design and editorial, copy-editing, script-writing, voice over and on-camera experience, video direction and editing, public speaking, oral and visual presentations, an understanding of user-experience, and an acute attention to detail.
MANAGEMENT:
Strong written and oral communication with various types of professionals, (writers, copy-editors, designers, web technicians, marketers, educators, etc.), extensive experience leading team collaboration in deadline driven environments, editorial and digital project management, adaptability, high standards for organization, process, and end results.
TECHNICAL:
CMS for web (Drupal), mobile, social, eblast (MyEmma, Informz, Constant Contact, Mail Chimp), and data applications, databases (iMIS, Access), audio recording and editing software (Audacity, Premier Pro), social media platforms (Facebook, Instagram, YouTube, Twitter), Google applications (Docs, Forms, Calendar, Drive, Analytics), Adobe Creative Cloud (Acrobat, Premier Pro, InDesign, Photoshop, Illustrator), and MS Office (Word, Excel, PowerPoint).
PROFESSIONAL EXPERIENCE:
CREATIVE PROJECTS COORDINATOR
American Public Gardens Association, PA
January 2013 - Present
Generate value and engagement for a $2 million membership Association by leading the development and execution of several large-scale creative projects including websites, mobile apps, video, and publications. As Associate Editor of Public Garden (a quarterly magazine with a $60,000+ annual budget and over 9,000+ readership), I participate in editorial meetings, manage advertising deadlines, track artwork, record expenses and income, and collaborate with the Editor-in-Chief and Managing Editor to ensure quality control for content.
Virtual Professional Development Videos 2020-2021:
Association Website 2015-2019:
Participated in coordinating full rebrand/redesign in 2015
3.5+ million visitors since launch (avg. 700-800k/year, 60-70k/month) (combined)
Contributes to $4+ million in membership revenue (combined)
Annual Conference Websites 2014-2019:
700,000+ website visitors (combined)
Contributed to $2.5+ million in registration sales (combined)
1 full website per year, with 15+ pages each including sponsor and exhibitor lists, a full schedule of 75+ events, photography, and tourism pages
Annual Conference Mobile Apps 2014-2019:
3,000+ combined downloads (event attendance under 1,000)
Consistent increase in usage each year
Rave reviews on design and usability
Digital Eblasts 2013-2017:
Reduced unnecessary emailing, tailored content to specific audiences, adopted easy-to-read and visually appealing designs, and optimized subject lines to maintain:
93% delivery rate
27% open rate (industry avg. 18%)
14% click thru rate (national avg. 3%)
Annual Conference Publications 2015-2019:
Full conference program book for each event
Contains 86-124 pages of text, photography, and graphical elements
700-1000 readers onsite
Requires overseeing schedules, copy-editors, designers, educators, and printing & shipping professionals over entire process
National Public Gardens Day/Week 2016-2019:
National Campaign
1 full website per year including informational pages, garden locator map, participation form, and offer submission portal
750+ participating organizations (combined)
15,000+ coupons downloaded (combined)
4+ million media impressions for hashtag (combined) (#NationalPublicGardensDay)
14,000+ Facebook followers
75,000+ website visitors (Mid-March through Mid-May); 40,000+ Website/page visitors (week of NPGD) (combined)
FOUNDER & EDITOR
All Roads Magazine
June 2016-Present
Create and curate an online space that features storytellers at all levels and aims to inspire community, curiosity, and creativity. I oversee and execute all work required to build and maintain this space including, but not limited to, writing original stories and interviews, editing all stories from outside authors to ensure quality and relevancy, sourcing all photography or artwork, editing audio files, posting all content to the website, and managing all social media accounts (Facebook, Instagram, and YouTube).
COMMUNICATIONS ASSISTANT
Seattle Architecture Foundation, WA
January 2012 - October 2012
Managed various communications campaigns involving a monthly e-newsletter, website content, and member and donor correspondences. Maintained various contact lists, databases, and company calendars.
WRITER, PRODUCER, PERFORMER
BareShakespeare, NY
January 2008 - January 2012
Co-founded and managed a nonprofit theater company producing 5 complete productions over 3 years. Coordinated the planning of all casting calls, rehearsals, performances, and fundraisers. Developed marketing materials and oversaw production budgets.
OFFICE MANAGER
New York Irish Center, NY
January 2008 - October 2011
Managed all day to day operations including creating and distributing inter-office communications, accounts payable and receivable needs, greeting guests, and answering all phone and email inquiries. Organized the volunteer staff, including scheduling and supervising daily tasks.
EDUCATION:
Bachelor of Arts, Theater
Indiana University of Pennsylvania
Graduated Cum Laude, Dean’s List